Automated lead follow up, from first enquiry to booked estimate
Most contractors follow up once, maybe twice, and then move on because there is a job to run. The homeowner who was not ready that week is never contacted again, and the marketing spend that produced them is written off.
Follow up inside the Smart Scale System is a sequence, not a reminder. SMS, email and voicemail drops run automatically on a defined timeline until the homeowner books, replies or opts out.
Who follows up with the leads?
The system does. Every enquiry enters an automated SMS, email and voicemail sequence in the contractor's own business name, running until the homeowner books an estimate, replies or opts out. The contractor only steps in for live conversations and the estimate itself.
What unfollowed enquiries actually cost
- A homeowner who says not yet is treated the same as a homeowner who says no.
- Quotes are sent by email and never chased, so the contractor never learns why they lost.
- Follow up depends on whoever remembers, which means it stops the moment a big job starts.
- Every channel is tried once. One text, one call, one email, then silence.
- There is no record of what was sent, so nobody knows which leads were worked at all.
How the follow up sequence runs
Immediate
Instant text acknowledgement and first qualifying question.
First 48 hours
Short SMS and email touches at intervals, plus a voicemail drop, all in your business name.
First two weeks
Spaced follow up for homeowners still collecting quotes, with the emphasis on booking the estimate rather than selling the job.
After the estimate
A separate sequence chases the quote, asks the decision question and keeps the job alive instead of letting it drift.
Long term nurture
Homeowners who are genuinely not ready move to a slower cadence rather than being deleted.
- Write and build every sequence
- Run SMS, email and voicemail
- Chase sent quotes
- Report on what converted
- Reply when a homeowner engages
- Provide the quote
- Close the job
"Their communication, service delivery and the systems are second to none. You always know where you stand, work gets done to a consistently high standard, and they genuinely care about your growth and treat it like it's their own."
Lead Generation
Exclusive homeowner lead generation for home improvement contractors
Speed To Lead
Speed to lead: the first contractor to respond usually wins the job
CRM Pipeline
The CRM pipeline layer inside the Smart Scale System
Booked Estimates
Booked estimates in your calendar, not a list of names
Nurture and Retain
Lead nurturing, reactivation and the work you already paid for
Frequently asked questions.
What happens if the homeowner does not respond?
They stay in the sequence. Touches continue on a defined timeline across SMS, email and voicemail, then move to a slower long term cadence rather than stopping.
How long should contractors follow up with a lead?
Far longer than most do. Home improvement decisions often take weeks or months, so our sequences run well past the first fortnight and then continue at a lower frequency.
Does Auptomize use SMS follow up?
Yes. SMS, email and voicemail drops all run from your business identity, with replies landing in one inbox.
Can it follow up old estimates?
Yes. Quotes that were sent and never answered can be pulled into a dedicated follow up sequence.
How much follow up is too much?
Follow up stops the moment a homeowner books, replies asking for space or opts out. Every message carries an opt out.
Find out where your next jobs are getting stuck.
In 30 minutes, we will look at your current acquisition, pipeline and follow up and identify the gaps that are costing you opportunities.
Book Your Growth Diagnosis30 minutes. No obligation. Built specifically for established home improvement contractors.