For Home Improvement Contractors

The system between a homeowner enquiry and a booked estimate.

Exclusive lead generation gets the opportunity. Speed to lead, automated follow up and a fully built CRM turn that opportunity into an estimate you can close.

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What You Stop Doing

Off the phones. Off the software.

  • Answering cold leads between jobs and losing the ones you miss.
  • Chasing no shows and follow ups yourself, usually days too late.
  • Managing ad accounts and landing pages you never wanted to learn.
  • Shared leads sold to three of your competitors at the same time.
  • Chasing proposals with no record of who said what and when.
What The System Does

Everything up to the estimate.

  • Speed to lead texting and missed call text back, within seconds of every enquiry.
  • Automated SMS, email and voicemail follow up so no lead falls through the cracks.
  • Exclusive lead generation, built and managed for you.
  • Your territory and your brand. No shared leads, ever.
  • A full CRM pipeline tracking every lead from first touch to closed job.
Lead To Estimate

From homeowner enquiry to booked estimate.

Seven steps run between a homeowner seeing your campaign and you standing in their kitchen. The system runs six of them.

  1. 1

    Homeowner sees your campaign

    Meta campaigns running in your territory, under your brand.

  2. 2

    Homeowner enquires

    The enquiry lands in your pipeline the second it is submitted.

  3. 3

    Immediate response

    Speed to lead text and missed call text back within seconds.

  4. 4

    Automated follow up

    SMS, email and voicemail sequences run until they book or opt out.

  5. 5

    Tracked through the CRM

    Every opportunity sits in a stage, so nothing gets forgotten.

  6. 6

    Estimate booked

    The homeowner picks a slot in your calendar and gets reminders.

  7. 7

    You run the estimate

    You turn up to a qualified appointment and close the job.

We build the road to the estimate. You close the job.

The Smart Scale System

One system. Four moving parts.

The product is the system, not any one piece of it. Every piece ships together. There is no a la carte.

01

Exclusive Lead Generation

Meta campaigns built around your offer, territory and brand. Leads are generated for your business and are never resold.

02

CRM Pipeline

Every enquiry tracked from first contact through the sales pipeline, so you know exactly where every opportunity stands.

03

Speed To Lead and Follow Up

Immediate text response, missed call text back and automated SMS, email and voicemail follow up.

04

Weekly Reporting

See the numbers that matter: enquiries, bookings, shows and closed revenue.

Who Handles What

The system does the work. You do the estimates.

Generate homeowner enquiries
System: Handles it
You: Nothing
First response
System: Handles it
You: Nothing
Follow up
System: Handles it
You: Nothing
Pipeline tracking
System: Handles it
You: Nothing
Estimate booking
System: Handles it
You: Nothing
Estimate reminders
System: Handles it
You: Show up
Sales conversation
System: Supports the process
You: Handle it
Closing the job
System: Reports the outcome
You: Close

We build the road to the estimate. You close the job.

How We Think About Growth

Acquire. Convert. Retain.

Acquire

Generate exclusive homeowner opportunities in your territory, under your brand.

Convert

Turn those enquiries into conversations and booked estimates through speed, follow up and a structured pipeline.

Retain

Stay in front of past customers, request reviews and create more opportunities for repeat and referral work.

Is This A Fit?

Built for contractors ready for consistent lead flow.

Good Fit
  • $30,000 or more in monthly revenue.
  • Twenty or more Google reviews.
  • An active website.
  • An average job value of $5,000 or more.
  • Owner or decision maker involved in marketing decisions.
Not A Fit
  • Handyman or low ticket odd job businesses.
  • Businesses with fewer than twenty reviews.
  • Franchise locations without control over marketing.
  • Businesses looking for isolated ad management.
"Their communication, service delivery and the systems are second to none. You always know where you stand, work gets done to a consistently high standard, and they genuinely care about your growth and treat it like it's their own."
Jonathan Cummins, Operations Manager, ADS Group
Questions Contractors Ask

Frequently asked questions.

Do you sell shared leads?

No. Every lead is generated exclusively for your business, in your territory, under your brand. Leads are never shared with or sold to your competitors.

Who follows up the leads?

The system does. Every enquiry gets an instant text back, then an automated SMS, email and voicemail sequence until the homeowner books or opts out. Nothing waits on you picking up the phone.

Do I have to manage the ads or the CRM myself?

No. The campaigns are built and managed for you, the CRM is built for you and the follow up runs automatically. You answer qualified calls, show up to estimates and close jobs.

Which trades is the system built for?

Kitchen remodelers, bathroom remodelers, roofing contractors, window and door installers, HVAC contractors, solar installers and home renovation, construction and remodeling companies with an average job value of $5,000 and up.

What do I need to qualify?

Twenty or more Google reviews, an active website, an average job value of $5,000 or more, and an owner who is reachable and able to make the call on marketing.

What happens after launch?

We do not consider the job finished simply because campaigns have launched. We continue working the offer, targeting, pipeline and follow up until the system is delivering.

Ready To Build The System?

Find out where your next jobs are getting stuck.

In 30 minutes, we will look at your current acquisition, pipeline and follow up and identify the gaps that are costing you opportunities.

Book Your Growth Diagnosis

30 minutes. No obligation. Built specifically for established home improvement contractors.