For HVAC Contractors

Qualified HVAC estimates booked into your calendar, every week.

HVAC lives and dies on seasonal peaks. The Smart Scale System fills the calendar before the peak arrives, and keeps install and replacement estimates flowing through the shoulder months.

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Where The Jobs Are Lost

The problems specific to your trade.

  • Shoulder seasons where the crews are idle and the phones are quiet.
  • Emergency calls that never convert into replacement estimates.
  • Maintenance plan customers who are never upsold.
  • Missed calls during peak week going straight to a competitor.
The Smart Scale System

One system. Four moving parts.

Every piece ships together. The offer and the messaging change for your trade, the infrastructure underneath does not.

01

Exclusive Lead Generation

Meta campaigns built around your offer, territory and brand. Leads are generated for your business and are never resold.

02

CRM Pipeline

Every enquiry tracked from first contact through the sales pipeline, so you know exactly where every opportunity stands.

03

Speed To Lead and Follow Up

Immediate text response, missed call text back and automated SMS, email and voicemail follow up.

04

Weekly Reporting

See the numbers that matter: enquiries, bookings, shows and closed revenue.

Lead To Estimate

From homeowner enquiry to booked estimate.

Seven steps run between a homeowner seeing your campaign and you standing in their kitchen. The system runs six of them.

  1. 1

    Homeowner sees your campaign

    Meta campaigns running in your territory, under your brand.

  2. 2

    Homeowner enquires

    The enquiry lands in your pipeline the second it is submitted.

  3. 3

    Immediate response

    Speed to lead text and missed call text back within seconds.

  4. 4

    Automated follow up

    SMS, email and voicemail sequences run until they book or opt out.

  5. 5

    Tracked through the CRM

    Every opportunity sits in a stage, so nothing gets forgotten.

  6. 6

    Estimate booked

    The homeowner picks a slot in your calendar and gets reminders.

  7. 7

    You run the estimate

    You turn up to a qualified appointment and close the job.

We build the road to the estimate. You close the job.

How We Think About Growth

Acquire. Convert. Retain.

Acquire

Generate exclusive homeowner opportunities in your territory, under your brand.

Convert

Turn those enquiries into conversations and booked estimates through speed, follow up and a structured pipeline.

Retain

Stay in front of past customers, request reviews and create more opportunities for repeat and referral work.

Is This A Fit?

Built for contractors ready for consistent lead flow.

Good Fit
  • $30,000 or more in monthly revenue.
  • Twenty or more Google reviews.
  • An active website.
  • An average job value of $5,000 or more.
  • Owner or decision maker involved in marketing decisions.
Not A Fit
  • Handyman or low ticket odd job businesses.
  • Businesses with fewer than twenty reviews.
  • Franchise locations without control over marketing.
  • Businesses looking for isolated ad management.
Questions Contractors Ask

Frequently asked questions.

Are the leads exclusive?

Yes. Every lead is generated exclusively for your business, in your territory, under your brand. Leads are never shared with or sold to competitors.

Who follows up the leads?

The system does. Every enquiry gets an instant text back, then an automated SMS, email and voicemail sequence until the homeowner books or opts out. Nothing waits on you picking up the phone.

Do you focus on service calls or installs?

Installs and replacements. The campaigns and the follow up target higher value system replacement estimates rather than low ticket service calls.

Ready To Build The System?

Find out where your next jobs are getting stuck.

In 30 minutes, we will look at your current acquisition, pipeline and follow up and identify the gaps that are costing you opportunities.

Book Your Growth Diagnosis

30 minutes. No obligation. Built specifically for established home improvement contractors.