Legal

Privacy Policy

Effective Date: 19 June 2026

1. Introduction

Auptomize ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under the General Data Protection Regulation (GDPR) and the Data Protection Acts 1988-2018.

We are the data controller for personal data collected through this website.

2. What Data We Collect

We may collect the following categories of personal data:

Contact and enquiry data: Your name, email address, phone number, company name, and the content of any message you send us via our contact form or by email.

Usage data: Technical information about how you use our website, including your IP address, browser type, pages visited, and time spent on site. This is collected via cookies and analytics tools.

Client data: If you become a client, we collect additional information necessary to provide our services, including business details, payment information, and any data you share with us in the course of the engagement.

3. How We Collect Your Data

  • Directly from you when you complete our contact form, email us, or sign a client agreement
  • Automatically through cookies and analytics tools when you visit our website
  • From third-party platforms where you engage with our content (such as LinkedIn or email marketing platforms)

4. How We Use Your Data

We use your personal data for the following purposes:

PurposeLegal Basis
Responding to your enquiriesLegitimate interests
Providing and managing our servicesContract performance
Sending marketing communications (with your consent)Consent
Improving our website and servicesLegitimate interests
Complying with legal obligationsLegal obligation

We will not use your data for any purpose incompatible with the purposes listed above.

5. Marketing Communications

If you have opted in to receive marketing emails from us, you may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

We will never sell your data to third parties for marketing purposes.

6. Cookies

We use cookies to improve your experience on our website. Cookies are small text files stored on your device.

We use:

  • Essential cookies required for the website to function
  • Analytics cookies (such as Google Analytics) to understand how visitors use our site

When you first visit our site, you will be asked for your consent to non-essential cookies. You can change your cookie preferences at any time via your browser settings.

7. Data Sharing

We do not sell your personal data. We may share it with:

  • Service providers who assist us in running our business (e.g. CRM platforms, email tools, payment processors), under strict data processing agreements
  • Professional advisors such as accountants or legal advisors where necessary
  • Regulatory authorities where required by law

All third-party processors are required to handle your data in accordance with GDPR.

8. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected:

  • Enquiry data: up to 12 months if no engagement follows
  • Client data: 7 years after the end of the client relationship, in line with Irish tax and commercial record-keeping requirements
  • Analytics data: as per the retention settings of the relevant tool (typically 14 months for Google Analytics)

9. Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you
  • Rectify inaccurate or incomplete data
  • Erase your data (the "right to be forgotten"), subject to legal retention requirements
  • Restrict our processing of your data
  • Object to processing based on legitimate interests
  • Data portability where processing is based on consent or contract
  • Withdraw consent at any time, without affecting the lawfulness of processing before withdrawal

To exercise any of these rights, contact us at the details below. We will respond within one month.

You also have the right to lodge a complaint with the Data Protection Commission (Ireland) at dataprotection.ie.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include access controls, encrypted communications, and regular security reviews.

No method of transmission over the internet is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security.

11. International Transfers

Some of our service providers may process data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on this page with the effective date. We encourage you to review it periodically.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data:

Auptomize
Email: adam@auptomize.io
Website: auptomize.com